I attended the Silicon Valley Innovation and Entrepreneurship Forum about a month ago and got to know about an interesting company called Camintel. The company focuses on proximity awareness and engagement marketing.
Camintel helps brands present content by turning cell phones or tablets into integrated offline-to-online marketing devices. As you can check out in this short video by very short tap of of your card to the tablet you can get information and video content about a specific subject. This proximity technology is very useful when it comes to political campaigns, on the spot restaurant reviews, shopping centers, travel agencies, airports or educational booths and exhibitions.
In other words marketers are enabling customers to take digital content on the go with a mobile device and a card. Just like the card, the company can also tag product labels, door stickers and posters in order to transform them to a gateway to digital marketing.