Ecovox is a branding system designed for a fictitious charitable organization raising awareness about endangered bats and preservation of caves. The identity is based on echolocation, a unique characteristic in bats. The logo was designed to represents two steps in echolocation. Sending out signals and receiving echoes based on original signals. The branding package also includes a mask, which mimics the process of echolocation in bats and creates a one of a kind experience for users. This product was meant to be used in an event on 12.12.12 to raise awareness about endangered bat species. There was also a 1-minute PSA designed for the campaign.