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Design is my religion

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I fell in love with design after finishing my first degree in Industrial Management. I have truly enjoyed having the opportunity to express my creativity and concept development in academic and professional environments ever since. I love typography, branding, developing identity systems and conducting user experience research. In other words design is my religion!

I finished my Master’s degree in International Marketing at HULT International Business School. During my studies at HULT, I lead student marketing teams, set up agendas and conducted strong academic marketing projects with an international team composed of 5 different nationalities. It is both challenging and rewarding to work with such diverse group of people and decide on the most suitable strategic direction in each case, but I was up for the challenge. I was also an active member of the HULT Digital Marketing Club and Design Thinking Club which have given me an in-depth understanding of the human-centered design process and how to apply the three steps of inspiration, ideation and implementation in every user-centered project.

Author: Sara Faizpour
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